As any beauty enthusiast knows, nothing is more blissful than a pampering self-care ritual. Now, there’s a brand that offers a little TLC for your senses and your soul: Laline—a recent addition to the Canadian market—is bringing its delightful bath, body and skincare products to three more stores in Canada, including a flagship boutique at CF Toronto Eaton Centre.
Expect to hear a lot more buzz about the now-international beauty company, which has just appointed Valeria Lipovetsky, the Toronto-based, Israeli- raised model and Youtube star, as a brand ambassador. “I am beyond excited to be the face of the brand and have really enjoyed each and every experience I’ve had working with them and their products; I can’t wait to continue integrating these products into my routine and for my community to try my favourites,” says Lipovetsky, adding that she especially loves Laline’s Cherry Blossom Bath & Body Bubble and dead Sea Minerals Salt Scrub with Argan Oil.
Founded in 1999 by two young women, Revital Levi and Merav Cohen, Laline originated as a charming small shop in Tel Aviv. It was envisioned as a relaxing escape from the everyday hustle and bustle, where you could discover “body cosmetics meets soul care” and “Laline yourself.” Today, the brand has more than 100 stores around the globe, and stepping into one—airy, bright white and chandelier-adorned—is still meant to feel like a calming, dreamy experience.
But beyond the romantic spaces and sweetly designed packaging, Laline is best known and beloved for its world of scents tailored to encourage elements of wellness, such as stress relief. There are 10 in total—including Frozen Pear, Violet Amber and Vanilla Pink Pepper—so you can shop your favourite items, from the fizzy Bath Bomb to the silky Body Soufflé, in whichever fragrance you fancy. The whole range of products is impressively diverse, with perfumes, body oils, face cleansers and creams, aromatherapy candles, a girls’ line, a men’s collection (Mr. Laline) and much more.
One of the latest launches draws upon a beauty secret from the company’s homeland to inspire your skin: minerals sourced from the Dead Sea, the world’s largest natural spa, where the water and mud are famous for their unique healing properties. The ingredient has been blended with super-nourishing argan oil to create Laline’s Dead Sea Minerals line.
The Dead Sea Minerals collection has all the simple pleasures you need for spa-at-home pampering: Start with the refreshing Shower Gel or gentle Mud Soap Bar for a clean slate and then smooth skin with the Salt Scrub, which turns into a deliciously foamy lather. Take a moment to moisturize from head to toe with the luxe Body Cream, Hand Cream and Face Cream. Everything is scented with notes of fig and sandalwood for extra indulgence.
Right on time for the fast-approaching holiday season, the new Dead Sea Minerals line also comes in two ready-to-gift box sets. Stop by the Laline store nearest you or shop online to find the perfect present for anyone, any time—or, even better, a little something special just for you.